Brandy Melville: an Instagram Cult or a Lucrative Masterpiece?

Brandy Melville is a candidly Californian apparel brand that embodies scenes of beaches and sunny skies, mixed with beautiful ‘IT’ girls wearing Brandy Melville’s clothes in an effort to target social media crazed teens. The effort is not wasted, despite solely using Paid, Earned and Owned media to advertise. The audience ranges from tweens to…

TN Biscuits

To celebrate the 20th anniversary of Nike’s TN line of trainers, they re-released the original (OG) colourway that was first released in 1998 (Nike, 2018).