We currently live in a media dominated age, where in which humour and satire gains more traction than the news itself. However, this abundance of connectivity is proving fertile ground for social media marketers, as they utilise the technique of Newsjacking.
Since talk about Brexit began, one major political matter has been immigration. With several conflicting views many brands would stay clear of including this controversial topic in their marketing communications. Jigsaw however have taken the risk of putting the subject of immigration the heart of their autumn/ Winter campaign “I heart immigration” with the help of agency The Corner.