From companies effectively utilising the use of a recent phenomena – Guerrilla Marketing – one great place for a campaign is a simple bus stop. Guerrilla Marketing, if you aren’t aware. is a low cost unconventional advertising strategy that is aimed to grab attention.
The tool most marketers aren’t daring enough to use
Marketers possess a toolkit of old and new tactics for achieving marketing objectives, typically aimed at raising awareness and stunting competition. Some tactics are more common and effective than others…
To celebrate the 20th anniversary of Nike’s TN line of trainers, they re-released the original (OG) colourway that was first released in 1998 (Nike, 2018).