Jigsaw’s pro-diversity, pro-immigration stance

Since talk about Brexit began, one major political matter has been immigration. With several conflicting views many brands would stay clear of including this controversial topic in their marketing communications. Jigsaw however have taken the risk of putting the subject of immigration the heart of their autumn/ Winter campaign “I heart immigration” with the help of agency The Corner.

Getting Hinched

If you’ve seen some empty shelves in supermarket cleaning aisles over recent months, Mrs. Hinch will be the reason why. As of October 2018, 1.1 Million of us are part of the #hincharmy, myself included, and we’re all putting our sink to bed and ‘hinching’ our homes. Mrs. Hinch’s Instagram followers are updated daily with…

Pretending to be green is MEAN

CSR stands for corporate social responsibility and it is a term which describes how organisations impact upon the society in which they operate in and we live in. CSR focuses on lots of things including ethical trading, environmental impact, working standards, contribution to educational and social programs. Lately I’ve been interested in how organisations are…

Bus stops with a difference

From companies effectively utilising the use of a recent phenomena – Guerrilla Marketing – one great place for a campaign is a simple bus stop. Guerrilla Marketing, if you aren’t aware. is a low cost unconventional advertising strategy that is aimed to grab attention.

TN Biscuits

To celebrate the 20th anniversary of Nike’s TN line of trainers, they re-released the original (OG) colourway that was first released in 1998 (Nike, 2018).