How Black Friday and Cyber Monday sales affect the environment There is no denying we all love a sale, but at what cost? With the ever-increasing popularity of convenience in today’s society it is becoming more and more difficult to ignore the everlasting impact on the environment. So why is this? Well according to data…

So, the majority of us will be familiar with the game “Would you rather”. It usually involves a group of friends asking extremely thought provoking questions to one another. Questions such as “would you rather fight one horse sized baby or fight one hundred baby sized horses”. Very thought provoking indeed! But I digress….. Slapping Rihanna…

After catching the ending of this advertisement, I was instantly intrigued to see if this was a new product or an extremely clever PR campaign. After a quick Google, it was apparent that this was a piece of PR created by the alcoholic beverage company Guinness. The campaign presents your typical alcoholic beverage advertisement with…