We currently live in a media dominated age, where in which humour and satire gains more traction than the news itself. However, this abundance of connectivity is proving fertile ground for social media marketers, as they utilise the technique of Newsjacking.
Paris Saint Germain is currently one of the world’s most prestigious clubs with huge stars such as Neymar, Kylian Mbappe and Ederson Cavani representing the club. However, the club now aims to become more than just a competitor for this year’s Champions League title, as they team up with Jordan to compete in the fashion market as well.
Since talk about Brexit began, one major political matter has been immigration. With several conflicting views many brands would stay clear of including this controversial topic in their marketing communications. Jigsaw however have taken the risk of putting the subject of immigration the heart of their autumn/ Winter campaign “I heart immigration” with the help of agency The Corner.
CSR stands for corporate social responsibility and it is a term which describes how organisations impact upon the society in which they operate in and we live in. CSR focuses on lots of things including ethical trading, environmental impact, working standards, contribution to educational and social programs. Lately I’ve been interested in how organisations are…