We currently live in a media dominated age, where in which humour and satire gains more traction than the news itself. However, this abundance of connectivity is proving fertile ground for social media marketers, as they utilise the technique of Newsjacking.
Category: Guerrilla
Bus stops with a difference
From companies effectively utilising the use of a recent phenomena – Guerrilla Marketing – one great place for a campaign is a simple bus stop. Guerrilla Marketing, if you aren’t aware. is a low cost unconventional advertising strategy that is aimed to grab attention.
