Jordan X PSG aims to change sports fashion forever

Paris Saint Germain is currently one of the world’s most prestigious clubs with huge stars such as Neymar, Kylian Mbappe and Ederson Cavani representing the club. However, the club now aims to become more than just a competitor for this year’s Champions League title, as they team up with Jordan to compete in the fashion market as well.

Brandy Melville: an Instagram Cult or a Lucrative Masterpiece?

Brandy Melville is a candidly Californian apparel brand that embodies scenes of beaches and sunny skies, mixed with beautiful ‘IT’ girls wearing Brandy Melville’s clothes in an effort to target social media crazed teens. The effort is not wasted, despite solely using Paid, Earned and Owned media to advertise. The audience ranges from tweens to…

TN Biscuits

To celebrate the 20th anniversary of Nike’s TN line of trainers, they re-released the original (OG) colourway that was first released in 1998 (Nike, 2018).